I'm giving you a $200 finder's fee when you refer a store.
When you refer a store, the store will receive $268. It will receive $100 towards a wholesale order with your brand and a $168 credit towards their registry service with us. (My company is paying the $100 wholesale order credit.)
This offer is good through May 1, 2023.
Summary: you give a store $268 and you get $200. (Bridge ...
Read More
How to encourage registry customers to purchase from a registry by sharing previous gift givers' names
February 16, 2023
Your Bridge Store has an updated feature to encourage customers to complete a registry purchase. Your Bridge Store displays gift givers' names on a registry's list.
Previously, the gift givers' names were only displayed by rolling over "Purchases" at the top of a registry list.
Now, the gift givers are also displayed in a box at the footer of a registry's list.
In the example shown, we see a registry list at The Ivy House, a fine china store in Dallas. At the ...
Read More
How having the right defaults makes decisions easier for clients and helps them be more successful.
January 27, 2023
When you look at your driver’s license, it lists if you’re an organ donor. Twenty years ago, only 20% of people were donors, but today 80% are—thereby saving millions of lives. Did people become more kind? No, the question on the application was changed from opt-in to opt-out. People signing up for or renewing a license are now by default enlisted in organ donation. Lesson: the right default answer in medical care can save millions of lives. Similarly, the right defaults ...
Read More
How to let customers know that your store will call them to receive payment for their order.
January 17, 2023
Some Bridge merchants do not accept credit cards online. The merchant calls the customer (after they placed the order) to collect the customer's credit card information. For merchants that do not accept cards online, your Bridge has an updated feature that makes it easier for customers to expect a call from the store. A customer will now see a banner with a green telephone icon on the final checkout page. The banner displays this message:
I'm giving you a $200 finder's fee when you refer a store.
When you refer a store, the store will receive $268. It will receive $100 towards a wholesale order with your brand and a $168 credit towards their registry service with us. (My company is paying the $100 wholesale order credit.)
Summary: you give a store $268 and you get $200. (Bridge covers the $468.)
How to view key wholesale information for your brands to save time and avoid errors when processing orders.
January 4, 2023
Your Bridge has a new feature: We've made it easier to access wholesale information for the products on your Bridge Store. Viewing an order's Details page displays wholesale information for products purchased by your customers.
Previously, when your store viewed a retail order's Details page the information displayed was limited to just details about the product’s brand.
With this update, the Order Details page includes:
In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects:
The acquisition effect
The engagement effect
The monetization effect
In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others. Bridge didn’t do ...
Read More
We are pleased to announce the Nicolette Mayer Collection is ready to sync products via Bridge's Product Syncing service.
Produced by dedicated artisans in America, the Nicolette Mayer Collection offers over 1500 Art de la Table items. Nicolette Mayer is a lifestyle brand whose product categories include:
Placemats,
Coasters,
Acrylic trays,
Dinner and Cocktail Napkins,
Murals,
Candles,
Candy Dishes,
Pillows.
Placemats are available in both round and rectangular ...
Read More
Your Bridge Store has a new feature to encourage customers to complete a registry purchase. Your Bridge Store now displays gift givers' names on a registry's list. This strategy is designed on two principles:
Consumers are more likely to make a purchase if they see that others have made a purchase.
Consumers are more likely to make a purchase if they know the name of an existing gift giver.
When we brainstorm about making Bridge better, we want to turn over every stone. We explore many avenues, from increasing collaboration to lowering product prices to enhancing marketing. What if an improvement was right in front of us—constant to all of these concepts? Regardless of what feature we offer, there is one constant: navigation. Navigation is fundamental to allowing members to easily find what they need—and discover what they didn’t know they needed.
Your Bridge Store has an updated feature: You can now more easily manage who subscribes to emails, including products newsletters and wedding reminders. You can now more quickly view subscribers, as well as add and remove them.
Previously, one would see all subscribers’ emails in one field, with emails separated by a comma. To add a subscriber, one typed the team member's email into this field. With this update, all the subscribers appear in a vertical list. To add a subscriber, ...
Read More
Your Bridge has a new feature: You can now easily assign your business's POS and website software.
In the example shown, the store has selected Intuit: Quickbooks as their POS software. When assigning Intuit: Quickbooks, Bridge software shares that 59 other businesses also use this POS software.
The store has selected Shopify as their website software. By assigning Shopify, Bridge software notifies the store that 103 other businesses also use this website software.
...
Read More
When we talk about prices, there are two prices that are important:
The price that we charge clients.
The price our clients charge their customers.
We normally talk about the former, aka how our prices compare with other competitors, like Shopify or wholesale services like Faire.
Of increasing importance to us is what our retailers charge their customers. Walmart recently announced that it was taking brands to account and pressuring them to keep ...
Read More
We've added a new feature to your Bridge account: You can now easily see the product searches performed on your Bridge Store.
The Product Searches page shows the searches performed by customers on your Bridge Store. The page is broken down into two columns: 'top 100 found terms' and 'top 100 not found terms'. You can use these results to identify what customers want to find and what they are entering, which may include typos.
In the example shown, we see the product search ...
Read More
We've added a new feature to your Bridge account: You can now easily see the registry searches performed on your Bridge Store.
The Registry Searches page shows the searches performed on your Bridge Store in the 'Find a Registry' field. The page is broken down into two columns: 'top found terms' and 'top not found terms'. You can use these results to identify what customers want to find and what they are entering, which may include typos. There is also a section at the bottom of the page ...
Read More
Your Bridge Store now makes customers more likely to complete a purchase. Your Bridge Store displays a banner when checking out sharing how many customers have placed orders with your store. This social proof strategy gives the shopper an assurance that your store has the experience to handle their purchase successfully.
The example shows the checkout page for a registry gift purchase at The Ivy House, a fine tableware store in Dallas. We see a banner that displays the ...
Read More
Your Bridge now makes it easier for you to connect with and sell your brands’ products. We have added a new page to invite brands to sync products. This page significantly reduces the number of steps that your store takes to invite a brand.
There is no charge for a member to send sync invites or sync products with a brand. Product Syncing is free for retailers, sales reps, trade marts, and interior designers. Participating brands pay for the service.
 ...
Read More
NEW YORK, NY, Oct. 24, 2022 – Bridge, an e-commerce community, reported that it's helping indie stores rank on page one of Google in 76% of states for wedding gift purchases. The findings are based on a recent study that Bridge conducted regarding wedding registry purchasing.
Study Findings:
For 38 state searches, Bridge Stores appeared on page one of Google. This represents 76% of all states. When just calculating the states in which Bridge has clients (48),